LVMH Reports Record Fragrance Sales in Q4 2025โญ
Perfumes & Cosmetics division grew 14% organically, driven by Dior and Louis Vuitton fragrances.

From luxury hotels to fast food chains, discover how the world's biggest brands use scent marketing to influence your behavior.
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Latest fragrance industry headlines
Perfumes & Cosmetics division grew 14% organically, driven by Dior and Louis Vuitton fragrances.
The acquisition strengthens ELC's position in the ultra-prestige fragrance segment.
New IFRA guidelines require expanded allergen disclosure for 82 ingredients.
Multi-year Coty partnership launches Fall 2026, expected to be largest celebrity launch in 5 years.
Series C funding accelerates AI-powered scent optimization. Valuation exceeds $500M.
Sources: WWD, Business of Fashion, Fragrantica, Reuters, TechCrunch, Euromonitor
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